Let Us Bust Some Myths About Home Care Franchise Opportunities

The franchise business model is a popular one for all kinds of reasons, and today, it’s more so than ever. That’s in part because the pandemic has provided an opportunity for many to re-evaluate their careers, resulting in many first-time entrepreneurs doing research into home care franchise opportunities and becoming franchisees. People open franchises because the model comes with many benefits not available when starting a business from scratch, but sometimes the common misconceptions about the model can keep people who are well-suited and qualified from taking advantage of all it has to offer.

Don’t let the same happen to you! Here, we’ll take a look at a few of the more common myths — and bust them!

It’s Too Risky

Starting any business carries with it a certain amount of risk. But franchises are statistically less risky endeavors because of all the effort the franchisor has invested in them. Kinks have been worked out, best practices have been put in place, and the business model acts as a sort of roadmap for franchisees to follow, taking a lot of the guesswork out of day-to-day operations.

Of course, no brand can guarantee a franchisee’s ultimate success. But having access to our expertise and resources takes a lot of the work and worry out of starting your Griswold franchise, freeing you up to focus on what matters most — taking care of clients and bottom-line growth.

You Need Industry Experience

Many potential franchisees believe that to be successful, they need a background in the industry they’d like to do business. But, in fact, that’s not the case when you partner with Griswold. That’s because all our new franchisees can rely on our comprehensive pre-opening training and ongoing support to not only prepare them to leverage our business model to the fullest but keep them on track toward growth.

We know starting out and staying on solid footing is key to your success, and we don’t leave that up to chance. Our brand has been a recognized and respected one for over 40 years, and that’s due in large part to the hard work of our franchisees and the support we show them for the life of their home care businesses.

You Can Set It and Forget It

Because the franchise model comes with numerous built-in benefits, many entrepreneurs gravitate to it, thinking they can just set it and forget it — that is to say, become absentee owners, leaving day-to-day operations to staff. While some brands’ business models do allow for executive-level oversight, the truth is, a franchise is like any other business; it will require hands-on involvement by the franchisee, at least at the beginning — and that makes sense. As the owner of the franchise, you have a vested interest in its success, so of course, you’ll want to stay engaged and involved. 

You’ll Be Married to Your Work

Having said that, once your franchise has been established, and you’ve got some time and experience under your belt, you just might find you’re able to strike a better work/life balance, one that leaves you more time for family, friends, vacations, and more.

This runs counter to another common franchise myth — that you’ll be married to your work. While it’s true that you’ll have to commit time and energy to run your franchise, you’ll have the help of our industry experts in many important areas, including marketing, research and development, technology, and more. Additionally, you’ll be relying on our time-tested business model that takes a lot of the guesswork out of things for more efficiency and productivity.

Don’t let the myths of franchising keep you from a rewarding career! To learn about Griswold home care franchise opportunities, get in touch today.