Griswold Home Care is happy to welcome you to another installment of Franchising with Purpose! In this episode, Steven Turner, Chief Operations Officer of Griswold Home Care, and Christine Friedburg, Griswold Franchise Owner in Northern Virginia East, walk you through what it takes to open a home care franchise and what level of support you can expect from a franchisor.
Let’s start with a basic, but very important question:
Griswold Home Care considers the following points when looking for a franchisee:
“We can teach you how to run the business, but you need to bring the desire.”
We walk our new owners through a step-by-step checklist with over 100 items to help them launch their business. We then break that down into smaller components and help the franchisee with things like location, licenses, phone and internet set-up, and anything else they may need to launch a successful opening. We are available to answer questions, no matter how trivial they may seem. Just remember,
“There’s very little that can happen during the launch process that we haven’t seen or dealt with.”
The best thing about a franchise over starting an independent business is having a network of support to keep you from feeling isolated. From the Griswold support team to other franchise owners, there is always someone you can call who can help you figure things out or walk you through a situation they may have already experienced. Protocols and systems have already been established as well, making it easier to get up and running.
Once your business is established, the Griswold team will continue to be there for you. The support team at the home office are subject matter experts with plenty of experience for specialized guidance. They can help you grow, expand, and become more sophisticated in your business for the long term.
Not only do you provide care to individuals in need, but you provide a tremendous number of jobs to people in the community by growing and expanding your business.
Set micro-goals to help you achieve greater goals. When you get your first caregiver, client, or referral source, celebrate that accomplishment! These micro-goals will lead to larger goals like your first $5,000 or your first $10,000. Reward yourself and your staff as you reach and exceed these goals.
Christine Friedbergsaid it best when she said, “Success is the ability to dictate what my personal and professional life looks like. I can develop my own work/life balance.”
Success in the business is the reward for the initial hard work. You don’t have to be locked into the 9-5 grind if you hire and develop a competent and reliable staff.
Success is when you not only achieve financial success, but also a balance between work and your personal life. You oversee your schedule, and you can set it up the way it works best for you and your family.
We hope the information we shared here has provided answers to many questions about the ins and outs of opening a home care franchise. Stay tuned for our next segment.
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