Griswold Home Care is proud to announce the launch of Franchising with Purpose, a podcast about starting and running a successful home care business from the only company in the industry with over 40 years of experience! Throughout this season, host Amanda Lepore will talk to Griswold Home Care directors and owners from around the country, leadership staff from the Home Office, and more. Check out the show on your favorite podcast app.
In this episode, Michael Slupecki, President and CEO of Griswold Home Care, and Beth Copeland, a Griswold Franchise Owner in Sussex and Kent County, Delaware help define home care services and discuss the basics of this industry. You’ll also hear what it takes to be a success in this rewarding field.
Home care is a service-based industry that was founded on the principle that most people wish to remain in the comfort of their own home despite their age or disability. Home care pairs people who need help at home with a professional caregiver. These caregivers not only provide personal care services, but they can assist with social and emotional needs as well. Here are some examples of the types of services provided:
Griswold Home Care offers the support needed to ensure people are safe, happy, and well cared for in the homes they love. Services can be fine-tuned to meet the specific needs of each person. Customized care plans may be as little as a few hours per week to 24-hour live-in home care.
Of course, any business owner looks at the bottom line, but in addition to being a profitable business, a Griswold Home Care franchise offers other advantages as well.
When you decide it’s time to retire, or perhaps go in a different direction, the business can be passed down to family members or easily transitioned to a new owner.
Relationship-building is key. The success of a home care franchise is often based on the trust that you establish in your market. Word of mouth is very important, and reliability goes a long way to building a successful business.
Make sure that you understand the ‘why’ in what you are doing. Why did you get into this business? Why are you providing this service? Ensure that your team is aligned with the ‘why’ and you’ll often see success.
The money will come when you’re doing all the things you are supposed to be doing with the business. Financial profit should not be the focus. Instead, it is the result of operating a successful franchise.
Are you a great leader? Can you assemble a great team? Do you enjoy building relationships? Are you eager to serve your community by helping families in need?
If you answered yes to these questions, you may have what it takes to succeed!
In closing, if you’re ready to embrace the joys and challenges of the home care industry, Griswold Home Care can discuss the process of starting a home care franchise and answer any additional questions.
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