Ask any small business owner, and they’ll likely tell you that one of the most important — if not the most important — aspects of their job is marketing. After all, if your community doesn’t know you’re there, you might as well not be in business. Griswold non-medical home care franchise opportunities come with our regular expert in-house marketing that helps get the word out about the important suite of services you’ll be offering as a franchisee. Still, it will be up to you to come up with some local marketing efforts to let your community know you’re ready to help. Keep reading for some great ways to do that.
These days, there’s hardly a person who doesn’t engage with social media platforms like Facebook, Instagram, and LinkedIn. Today an astounding 36.8% of the world’s population use Facebook — and that’s just one platform! In fact, it’s estimated that there are 4.7 billion social media users across the globe, so it doesn’t take much to realize the potential of using it as a marketing tool. As a Griswold franchisee, you can harness the power of social media to reach your best customers and share what it is you have to offer them, among other uses. If you don’t have time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
Another smart and fun way to introduce your community to your senior home care franchise is to hold open houses. Not only are they an effective means of showcasing your Griswold Home Care franchise, but they also encourage a sense of togetherness while providing you with valuable feedback. Holding open houses on a regular basis is a good idea, making sure to do so during convenient times. Encouraging feedback and suggestions at these events will help you fine-tune important aspects of your business, too, like scheduling, hiring, and more.
If you haven’t noticed already, community involvement will be key to your success as a Griswold franchise owner, and sponsorships of local food drives, art walks, sports teams, and more are great ways to get the word out about your franchise while at the same time making meaningful contributions to your city or town. Sponsoring an event or a team confirms your commitment to your community and positions you as a leader in it — all good ways to reinforce the value of what it is you have to offer seniors and their loved ones.
Nothing beats the power of networking, and there is no better place to do that than at your local Chamber of Commerce. These organizations provide excellent regular opportunities to meet new faces, chat with community members, and converse with other business owners. Meeting members of your community, sharing stories and experiences with them, and letting them know you’re there to provide expert in-home care goes a long way toward growing your franchise. Chambers also frequently offer members free or discounted marketing services, access to advice from small business experts, and other resources not otherwise available, making your membership an even smarter move.
Customer service is essential in any industry, but it’s at the heart of ours. Paying attention to the client experience generates positive word of mouth, and that’s something you simply can’t buy. When your senior clients and their families are happy with the level of service they’re receiving, they share their positive experiences with others, which helps to grow your senior home care franchise in ways no other marketing initiative can. Take care of your clients first, and everything else will follow.
To find out more about Griswold’s non-medical home care franchise opportunities and how we help franchisees market their businesses, get in touch today!
"*" indicates required fields