Home Care Services Industry Analysis: Market to Hit $1.3 Trillion by 2033

The non-medical home care industry delivers critical, non-clinical support to seniors who want to remain at home as they age. It’s a key segment of the global home care services market, which is projected to surpass $1.33 trillion by 2033. This growth is fueled by a rapidly aging population, rising rates of chronic conditions such as Alzheimer’s and dementia, and a strong consumer preference for aging in place over institutional care. 

Here’s what home care franchise owners, operators, and entrepreneurs interested in joining the senior care space need to know about where the market is headed.

What Is the Non-Medical Home Care Industry?

Non-medical home care franchises like Griswold Home Care provide in-home support for seniors and adults with disabilities. Services include help with activities of daily living (ADLs), such as bathing, dressing, meal preparation, light housekeeping, transportation, and companionship. 

Caregivers are trained aides, not licensed clinicians, and provide crucial support in the comfort of an individual’s own home. This model distinguishes non-medical home care from adjacent categories, such as:

• Home health care — Skilled medical care delivered at home by licensed clinicians
• Assisted living — A residential facility model where seniors move out of their homes into a group care setting

Non-medical home care solutions offer a balance between these models that appeals to families seeking personalized daily support delivered in the client’s own home.

Non-Medical Home Care Market Size & Growth Forecast

In 2026, the value of the global home care service market was estimated at $658.2 billion. The industry is rapidly growing at a compound annual growth rate (CAGR) of 10.6% and is expected to reach $1.33 trillion by 2033. 

The North American region holds the largest share of this market at 35.3%, driven in large part by the aging baby boomer population and a mature private-pay market in the United States.

4 Key Drivers of Home Care Industry Growth

1. Aging Population Expansion

By 2050, roughly 83.7 million Americans will be aged 65 or older. Exciting advancements in healthcare and technology mean that people are living longer and, as a result, the population of seniors requiring assistance with daily activities and personal care continues to grow.

2. Preferences for Aging in Place

Many seniors prefer to stay in the comfort of their own homes as they age rather than moving to an assisted living facility or nursing home. The desire to age in place is both emotional and economic—home care services typically cost less per month than residential alternatives.

3. Rise in Chronic Conditions

As people age, it is common to develop age-related health conditions that require specialized care and attention. 

In 2025, an estimated 7.2 million Americans were living with Alzheimer’s and dementia. That number is expected to nearly double to 13.8 million by 2060 if significant medical breakthroughs do not occur. This growing population is directly reflected in the increasing number of households that require specialized in-home care. 

4. Cost Advantages Over Institutional Care

Home care services are often more cost-effective than institutional care options like nursing homes or assisted living facilities. Non-medical home care costs in particular run well below assisted living fees and home healthcare rates, making them a great option for clients who don’t require 24/7 care or specialized medical assistance.

Explore the Non-Medical Home Care Business Model

Most non-medical home care models operate as private-pay, hourly-service businesses. If you’re considering opening your own non-medical home care business, here are some things to keep in mind:

• Revenue streams can include private pay, long-term care insurance, Veterans’ Administration (VA) benefits, and Medicaid in some states. 
• Hourly billing rates will vary by location and the level of care required, but often start in the mid-$20s to high-$30s for companion care.
• Caregiver wages can be the biggest expense and are often the most volatile. Griswold Home Care invests heavily into caregiver recruiting and retention to reduce the workforce challenges that many other home care operators face.

Is the Non-Medical Home Care Industry a Good Investment?

Few service industries combine this much demographic certainty with this much room to scale. Here’s what sets non-medical home care apart:

1. Demographic certainty. The aging U.S. population is one of the most predictable trends in any industry. Demand for senior care services doesn’t rise and fall with the economy—it’s locked in by the birth rate of 60+ years ago.
2. Recurring revenue. Home care clients typically engage for months or years, producing a stable, predictable cash flow.
3. Low capital intensity. Your operations will scale through recruiting and sales, not construction. That means startup costs are relatively contained, and multi-territory expansion can be achieved without major capital raises.
4. AI-resistant by nature. Many franchise categories are facing real questions about what AI could displace over the next decade, but AI can never replace home care services. Instead, home care franchise owners are benefiting from AI tools that sharpen the operational side of the business.

That’s a rare combination in franchising.

Discover Home Care Franchise Opportunities with Griswold

Franchising is the fastest way to enter the booming non-medical home care market, with a proven infrastructure already in place to help you succeed. As a Griswold Home Care franchise owner, you’ll get an immediate head start on the pieces that are the hardest and most expensive to build on your own: operations, technology, marketing, and compliance systems. 

Territories are going quickly. Contact us today to talk with our franchise team and learn how you can become a part of this multi-billion-dollar industry.