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Non-Medical Home Care Franchise Market to Hit $666.9B by 2030

Griswold Home Care Franchise
March 15, 2024
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According to Grand View Research, the non-medical home care franchise market will grow at a CAGR of 7.96% and reach $666.9B by 2030. As well, the Population Reference Bureau estimates that the senior population in the US will rise from 58 million in 2022 to 82 million by 2050, making now an opportune time to open a Griswold Home Care franchise.

Why Home Care Is in Demand

As with any business venture, understanding the way the market works is an important part of being a franchise owner. Let’s take a look at some reasons why the home care industry is booming.

Increased Life Expectancy

With advancements in healthcare and technology, people are living longer, and, as a result, a growing population of seniors requires assistance with daily activities and personal care.

Preference for Aging in Place

When you picture yourself aging, you probably imagine sitting in your favorite chair in front of the fireplace at home or maybe outside in the garden, watching your grandkids play. And the only way to do that is by remaining at home as you age. Seniors across the US share this sentiment and want to stay in the comfort of their own homes as they age rather than move to an assisted living franchise facility or nursing home. Professional home care services like ours allow seniors to maintain their independence and familiar surroundings while receiving the support they need.

Flexible Care Options

Group settings like assisted living care don’t accommodate seniors with 100% individual undivided attention. Griswold’s home care services offer clients one-on-one care and flexible options tailored to meet each client’s specific needs and schedules. Whether it's assistance with meal preparation, medication reminders, or companionship, caregivers provide individualized care that fosters independence and dignity.


Home care services can be more cost-effective than institutional care options like nursing homes or assisted living franchise facilities. By receiving care at home, seniors can avoid the high costs associated with residential care while still receiving top-quality, personalized support.

Family Caregiver Support

When a family member ages, their first primary caregiver is usually a close relative. However, family members serving as caregivers also have to meet other responsibilities and aren’t always available to provide care or even companionship. Our home care services can provide much-needed respite for family caregivers, allowing them to take breaks and attend to their own needs while ensuring their loved ones receive quality care.

Specialized Care for Chronic Conditions

As people age, it is common to develop age-related health conditions, such as Alzheimer’s and dementia, that require specialized care and attention. Our home care agency provides trained caregivers who can also assist seniors who are managing conditions such as diabetes, heart disease, and arthritis, helping to improve their overall quality of life.

Preventive Health Measures

Our home care services also act as a preventative measure because we monitor seniors so closely that we can usually pick up on common signs of potential health conditions. This proactive approach can help reduce hospitalizations and healthcare costs.

Growing Number of People with Alzheimer’s

With approximately 6.9 million US seniors living with Alzheimer's disease in 2024, there is a lot more demand for elder care. This figure is expected to double by 2050, which means long-term business opportunities and profitability for franchises in the senior care sector. 

Contact us today and speak to our friendly franchise support team to learn more information about Griswold Home Care’s franchise opportunity.

Featured Podcast  |
How to get a Home Care License (feat. Steve Turner)
Franchising With Purpose:
The Griswold Home Care Podcast
*$1,915,569 Average gross receipt. See item 19 of our 2024 Franchise Disclosure Document for more information.
*Please see Franchise Disclosure Document for most up-to-date figures
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