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How to Open a Senior Home Care Business: Independent Ownership vs. Franchising

Griswold Home Care Franchise
December 22, 2022
home care franchise training and support video call

Starting a senior home care business is a rewarding venture, allowing you to combine compassion with entrepreneurship. Yet, before starting your senior care business, you must decide between two options: owning your business independently or investing in a franchise model.

Each route has its own set of advantages and challenges and caters to different entrepreneurial preferences and goals. Let’s take a closer look at how to start a home care business and which option suits you best.

Independent Home Care Business Ownership

Independent ownership refers to establishing and running your caregiving service without affiliating with an existing franchise or larger organization. It involves creating your brand and developing operational procedures and service offerings from scratch. 

Perks of Home Care


  1. Flexibility and Autonomy: This type of ownership gives you complete control over business operations, pricing strategies, and branding. However, this also means you have sole responsibility over all aspects of the business, including any risks.
  1. Personalized Approach: Entrepreneurs can choose which service(s) they want to offer based on their visions and their unique understanding of senior care requirements in their areas. 
  1. Lower Initial Costs: Starting independently might involve a lower initial investment compared to buying into a franchise. However, without the pre-made systems and help that a franchise offers, you might end up spending more on setting up operational procedures, marketing, and training on your own. 


  1. Brand Recognition: Building brand awareness from the ground up can be time-consuming and costly. In the senior care industry, the key to attracting clients is establishing trust and credibility. And, in a competitive market, this might take longer. 
  1. Lack of Support and Resources: Independent owners may miss out on the support, training, and established operational procedures provided by a franchisor. This can make the experience of business ownership difficult and expensive.
  1. Increased Risk: Creating systems and processes from scratch requires significant time and effort. With independent ownership, you're essentially testing and refining things as you go without any established guidelines or previous experience to rely on, potentially leading to increased risk. 

Opening a Franchise with Griswold

Franchising with Griswold means partnering with a distinguished senior home care brand and streamlining your entry into the senior care industry. This partnership provides a ready-made blueprint for success, minimizing the challenges of starting a business alone and fostering credibility within your community.

home care franchise training and support video call


  1. Established Brand and Reputation: Franchising with Griswold offers immediate access to a recognized and trusted brand with a proven track record, giving you credibility in your community and minimizing risks.
  1. Operational Support and Training: Our franchisees benefit from comprehensive training, operational manuals, and ongoing support, reducing the need for trial-and-error and maximizing success.
  1. Proven Business Model: Griswold franchises come with established operational procedures, marketing strategies, and best practices, minimizing the guesswork in running the business and setting you up for a strong start.


  1. Higher Initial Investment: Buying into a franchise typically involves higher initial costs, including franchise fees, royalties, and other expenses. Griswold offers a competitive fee structure, allowing entrepreneurs with smaller budgets to be part of a booming industry. 
  1. Less Flexibility: Franchisees must adhere to established brand standards, limiting the autonomy to make independent business decisions. Yet, Griswold franchisees gain an invaluable chance to network and collaborate with one another, fostering a supportive community where sharing ideas and experiences contributes to collective growth and success. 
  1. Royalty Fees: Franchisees pay ongoing fees or royalties to the franchisor. Royalty fees for Griswold franchisees are an investment in ongoing support and give them access to a proven system and continuous brand development, ultimately contributing to long-term success and growth opportunities.

For individuals seeking a smoother entry into the senior care industry with a support system in place, franchising offers a ready-made blueprint. Griswold’s established brand, training, and ongoing support can significantly reduce the learning curve and mitigate some of the risks associated with starting a business from scratch. 

While independent ownership might appeal to those who value autonomy and have a clear vision for their brand, they must also be willing to invest a significant amount of time and effort into building their businesses from the ground up while being prepared for the risks involved. 

Want to learn more about Griswold Home Care’s franchise opportunity and the services we offer? Contact us and speak to our friendly franchise support team.

Featured Podcast  |
How to get a Home Care License (feat. Steve Turner)
Franchising With Purpose:
The Griswold Home Care Podcast
*$1,915,569 Average gross receipt. See item 19 of our 2024 Franchise Disclosure Document for more information.
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