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What to Look for When Choosing a Senior Care Franchise Brand to Invest In

Griswold Home Care Franchise
March 24, 2023
Businessman looking out a window deciding on choosing a senior care franchise

Non-medical senior home care is a fast-growing industry, and with the US aging population increasing, the demand for senior care services is on the rise. The industry is projected to remain robust in the coming years, so choosing a senior care franchise brand can be an attractive investment opportunity.

Franchising is a popular option in the non-medical senior care industry because a quality franchisor like Griswold Home Care can provide investors with training, support, and a proven business model that will put them ahead of the competition.

But with so much at stake, investors interested in joining our industry should take the time to thoroughly research and evaluate senior care franchisors before making a decision. Let’s take a look at some important factors to consider when choosing a senior care franchise opportunity.

What to Consider When Choosing a Senior Care Franchise Opportunity in the Home Care Industry 


The market size of the in-home senior care industry is currently valued at $19.4B and is expected to grow by 1.5% during 2023, making now the perfect time to invest in a senior care franchise brand. As you narrow down your possible choices, here are a few important factors to consider…


Look for a franchisor with a solid reputation in the senior care industry. Research the company's history, its track record of success, and it's overall standing in the market. Griswold is a leader in the senior care industry, with over 40 years of experience and a recession-resistant business model that helps our franchisees provide an important suite of care services and grow their bottom lines. Investing in a Griswold franchise will position you as a trusted leader in the senior care sphere.

Training and Support

A good senior care franchisor should provide comprehensive training and ongoing support to help you succeed. Griswold offers extensive training by combining self-guided learning and on-site training on everything from operations to state and local compliance, licensing, insurance, and more. We know how important it is to start out on the right foot, and we don’t leave that to chance.

Brand Awareness

Marketing and branding are important in the non-medical senior care industry – a strong brand can help attract customers and set your business apart from competitors. Look for a franchisor that’s well-established, has a strong vision for itself, and can execute a proven marketing strategy

Business Model

Different senior care franchises have different business models, so choosing one that aligns with your goals and values is important. Consider factors like the types of services offered and the level of investment required. Our time-tested business model features a suite of services that make us a trusted resource for high-quality care in the communities we serve.

Regulatory Compliance

The senior care industry is heavily regulated, and understandably so, so it's important to choose a franchisor that understands and complies with all relevant laws and regulations. Non-medical senior care at home is regulated at the state level, and licensing and regulation requirements vary by state. Investors should research the specific requirements in the areas where they plan to operate in. 

The Cost of Investing 

Make sure you understand the franchise fees and ongoing royalties required by the franchisor you’re considering before signing an agreement. Look for a partner who is completely transparent about costs and is willing to answer any and all questions you may have about them. 

Culture and Values

Look for a franchisor that shares your values and goals. A good fit is essential to the success of your business. At Griswold, we believe in providing the best possible home care to senior citizens and adults with illnesses or disabilities. We aim to bring ease, comfort, and peace of mind to our clients while providing our franchisees with a business model that features robust revenue streams and allows them to be part of meaningful work.

There are plenty of senior care franchise opportunities out there, and while our industry continues to grow, Griswold will strive to be at the forefront of it.

Ready to learn more about how to determine which senior care franchise opportunity is right for you and why Griswold is a leader in the industry? Get in touch today!

Featured Podcast  |
How to get a Home Care License (feat. Steve Turner)
Franchising With Purpose:
The Griswold Home Care Podcast
*$1,915,569 Average gross receipt. See item 19 of our 2024 Franchise Disclosure Document for more information.
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