Celebrating Over Four Decades of Quality Care – Since 1982
Get Started
The case for investing in non-medical home care has been building for a decade, driven by demographics no other category can match. The "baby boomer" generation is aging, more seniors are choosing to age in place, and the category has grown into one of the most resilient business models in senior services.
Recent policy changes have added to the momentum. In May 2026, a federal rule tightened the path into parts of clinical senior care, leaving non-medical home care as a clear lane for new franchise owners. While clinical providers are recalibrating, the non-medical home care category continues to grow.
Here are five reasons non-medical home care is drawing serious interest from prospective franchise owners right now.
A non-medical home care franchise provides in-home support for seniors and adults with disabilities through trained caregivers, not licensed clinicians. Services typically include companion care, help with activities of daily living, light housekeeping, and incidental transportation.
This is categorically different from home health care, which delivers skilled medical services like wound care, medication administration, and physical therapy through licensed clinicians. The licensing rules, staffing model, and regulatory environment differ substantially between non-medical home care and home health agencies.
The demand for senior care is one of the most predictable industry forces. Around 10,000 Americans turn 65 every day, and by 2050, roughly 83.7 million Americans will be 65 or older. That’s nearly double the 2012 figure. And because demand for senior care is set by birth rates from 60+ years ago, it is effectively locked in for the coming decades.
More seniors are opting to age in place at home rather than in institutional settings. That preference drives consistent demand for the in-home model over assisted living or skilled nursing facilities, and home care has become one of the fastest-growing segments of the senior care economy as a result.
Senior care is a vital service, not a discretionary one. Households cut entertainment, travel, and dining out during economic downturns, but they do not cut care for an aging parent. The need for non-medical home care persists regardless of economic conditions, which is why the category has held up through every recession of the last 40 years.
For franchise owners, that translates into recurring revenue and predictable cash flow. Most home care relationships last months or years rather than single visits, and most clients are private-pay or supported by long-term care insurance, both of which are insulated from short-term economic swings.
In May 2026, the Centers for Medicare & Medicaid Services (CMS) placed a six-month nationwide moratorium on new Medicare enrollment for home health agencies and hospices. The moratorium effectively pauses the launch of new clinical home health businesses across the country while CMS addresses program integrity concerns in those categories.
Non-medical home care providers like Griswold Home Care are not subject to the moratorium. Non-medical home care does not bill Medicare for clinical services, so it sits outside the scope of the enrollment freeze. New non-medical home care businesses can still move forward on their normal state licensing timelines, with no federal pause in their path.
You don't need a clinical background to own a non-medical home care franchise. There's also no facility to construct, no medical equipment to buy, and no real estate beyond a small office. Your business grows by hiring caregivers and finding clients, not by pouring concrete.
The numbers reflect that. Griswold Home Care's total estimated initial investment runs between $99,600 and $185,600, and honorably discharged veterans receive a 20% discount on the initial franchise fee. That's a meaningfully lower bar to entry than clinical or facility-based senior care, where the upfront costs can run several times higher.
Independent operators in this category spend their first year on state licensing, policy and procedure manuals, caregiver recruiting infrastructure, and back-office systems. Franchise owners inherit all of it on day one.
Griswold Home Care is the first non-medical home care franchise in the United States. We’ve been opening non-medical home care businesses since 1982 and understand how to support owners through licensure in every regulated state. From caregiver recruitment to compliance and marketing, franchise owners receive guidance every step of the way. That proven operational infrastructure is what closes the gap between a strong idea and a working business.
You’re looking for a business with real demand behind it. You want a model that scales without massive capital. And you want your work to matter. The Griswold Home Care franchise opportunity delivers on all three, and there’s never been a better time to get started.
Connect with our franchise development team to explore available territories near you.
"*" indicates required fields
