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How Large Is the Industry?

The non-medical home care industry is big and getting bigger.

As the United States population grows, so does the population of seniors and other adults with disabilities, illnesses, or injuries. It has become much more common to hire in-home, non-medical care for these large groups of adults, and Griswold is uniquely positioned to help provide high-quality care.

Before Griswold, the non-medical home care franchise industry didn’t exist. Today, the industry brings in revenues of $89 billion annually, and new brands with catchy names vie for market share. Griswold stands above the rest because our name is something tangible and true: the name of a woman who devoted her entire life to caring for those who needed it most and who lived each day with compassion and kindness as the driving forces of her life.

“There is no other brand that has the history of excellence that Griswold has, and no brand has a brighter future,” says Matt Murphy, President and CEO of Griswold. “We’ve excelled in the home care space for more than three decades, and we’ve completely modernized our franchise system to be hyper-competitive in the 21st-century economy. We want our franchisees to be able to grow their businesses because no other brand can compete with the level of care that we provide and the passion for helping others that our franchisees display on a daily basis.”

More seniors need Griswold now than ever before.

The senior home care industry may have more competition today, but the demographics point to an increasing need for even more service providers. In fact, the sheer number of home care companies is a testament to how large demand is.

AARP reports that by 2030, 20% of the population will be aged 65 and older, and 10,000 people are turning 65 every single day in America. That number will continue to rise and will likely increase the demand for home care going forward. The Family Caregiver Alliance (FCA) reports that the number of people who will need long-term care in 2050 will be 27 million, more than double the number that needed those services in 2000.

Most of those people want to remain in their homes, further increasing the demand for in-home care—especially considering that the FCA reports 69% of seniors live with some kind of disability. The Institute on Aging reports that “in 1984, more than 80 percent of older adults had one or more chronic health conditions. By 2005, that percentage had increased to 91 percent.” As obesity levels continue to rise, the likelihood that more seniors will be faced with chronic health conditions also rises.

While these statistics support a growing need for care for seniors and their families, Griswold is a brand that excels at meeting that need. Many of our clients hire us because our commitment to providing exceptional care is what they expect for their loved ones. At Griswold, we go above and beyond to treat our clients as we would members of our own family, with dignity and kindness.

“The difference between us and our competition is our absolute refusal to give in to cutting corners when it comes to screening for caregivers, and our dedication to going above and beyond for the people we help,” says Brian Rice, owner of a Griswold franchise in Painesville, Ohio. “Other brands have a reputation for putting profits before people, and we are the exact opposite. You can make a great living, but it’s not the reason you’re in this business. You’re in this business to give people dignity in their last years, or sometimes their last days, and to be a source of strength and comfort, not only to the client but also to the families. This is why, when people hear the Griswold name, they know they can trust it.”

Griswold provides exceptional care and comfort to adults with illnesses and disabilities.

Seniors are not the only demographic with a need for exceptional and compassionate care. According to The Family Caregiver Alliance, nearly 4 million people requiring the help of a caregiver are 64 years old and younger. This number is on the rise, as the United States Census reports that one in every five Americans lives with a disability. The National Service Inclusion Project reports that an estimated 24.1 million people live with a severe disability, and over 34 million people live with a functional limitation, who are millions of people that potentially need the type of care that Griswold excels in giving.

Griswold also helps adults of any age find peace while dealing with a terminal illness. This experience can be a harrowing part of life for a person and their family, and the unfortunate reality is that millions of Americans experience a terminal illness every year. Pew Research reports that 42% of Americans have experienced a loved one or friend suffer from a terminal illness or a coma within the last five years, which is nearly 130 million people.

“Living with a disability or a terminal illness requires a kind of care that can be emotionally taxing for family members if they have to do it alone,” says Mirza Donegan, owner of a Griswold Franchise in Aspen Hill-Wheaton, Maryland. “It is always painful to see a loved one suffer, but they call us because they know that our caregivers do everything they can to improve the lives of our clients. We work with a lot of United States Veterans who are suffering from a wide variety of trauma and pain. We also care for adults with terminal illnesses, and we help them find peace and comfort at the end of their lives. It’s truly a privilege to do what we do, and it’s our duty to make sure our clients get the care they deserve.”

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